Tuesday, 30 August 2011

Novak Djokovic - Signs Up With Piguet

Remember the visit Novak & Jelena took back to the Spring? This seems to be the result of that visit.

Novak Djokovic, the world’s top-ranked men’s tennis player, joined team Audemars Piguet as its latest brand ambassador. According to the Swiss watchmaker, the partnership began when Djokovic paid a “discreet visit” to the company several months ago. “I have discovered a new passion for fine watchmaking, and I truly admire both the traditional and modern aspects of the work accomplished by Audemars Piguet,” Djokovic said.

The tennis player is the latest to join the luxury company’s stable of brand ambassadors, which includes basketball player LeBron James, Formula One race car driver Michael Schumacher, soccer player Leo Messi, cricket legend Sachin Tendulkar and golfers Lee Westwood and Rory Mcllroy.

Courtesy: wwd.com

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