Well, everyone does now — thanks to Mississauga electropop band Ja Boo (Serbian slang for "all or nothing"). The seven-member group's ode to Serbian tennis ace Novak Djokovic, posted on YouTube (http://www.youtube.com/watch?v=TkJ4ClqXaMs&feature=related), has gone viral, generating more than 141,000 hits in six weeks.
Five Ja Boo members are Serb-Canadians, one is Armenian-Ukrainian and the other is Canadian-born. The band started as a family project less than two years ago and, thanks to the hoopla surrounding the musical tennis tribute, is now working on its first album.
Irina Angelov-Mladenovic takes care of keyboard and vocals for the band, when she's not cheering on Djokovic. She's an admitted tennis junkie who was transfixed by Djokovic's Wimbledon run this year.
The day before the men's final, she decided her countryman's efforts needed a theme song. So, she and the other members of Ja Boo — vocalist Kristen Sehn, accordionist Dusan Paunovic, Ashot Grigorian on saxophone and zurla, guitarist Aleksandar Jovanovic, drummer Vlada Mladenovic and Milos Angelov, touring bassist for the Matthew Good Band — took to the recording studio.
By the time Djokovic played the defining game of the tournament against grass-court wizard Rafael Nadal and won the tournament, Ja Boo had written, recorded, mixed, mastered and posted the tribute song, Djoker (Ale Ale), on YouTube.
After Djokovic won Wimbledon, he was so delighted about the song that he "tweeted" about it and posted it on his website. That put the song into the stratosphere, as it received playtime on European radio stations. In short order, it was the No. 4 music video in Canada.
Members of Ja Boo were at the Rogers Cup in Montreal a few weeks ago when Djokovic, ranked No. 1 in the world, put an exclamation mark on his Wimbledon performance.
They say the best part wasn't just meeting the champ - it was hearing him calling out and demanding to meet them.
Ja Boo is now headed back to the studio to write and put together a full-length album.